Recently sold for $1.19 million, this renovator’s delight hit the market with a portfolio of listing photographs that appeared to show ghostly inhabitants.
London’s The Mirror suggested the advertisement for this haunted house featured “some of the worst ghost pictures ever”, reported Domain.
So what caused all the fuss?
No, it wasn’t visitors from the other side. It was the signature photographic style of Sydney real estate firm BresicWhitney.
“You’ll often see a human element to our work, which we find helps to develop the visual narrative for the property,” BresicWhitney head of marketing Brendan Fearn told Domain.
The hipster ghost was the agency’s chief copywriter.
If you want to add a spooky element to your home this Halloween – but can’t afford to hire a hipster – check out Houzz fun and easy DIY decorations.